HOW SUPREME GARAGE DOOR DOUBLED ITS GOOGLE LSA CLOSE RATE

The Problem: When You Pay Top Dollar for Google LSA Leads, Then They Sit

Google LSA is the place where money goes, and comes back, for a garage door company.

"I think the major selling point here is always gonna be Google Local Services, specifically for garage doors. That's where the most money you spend for leads, and that's where you gain the most."

LSA message leads are actually as near to a sale as a lead could come.

"Those are customers that Google knows they're looking and they're ready to buy. In the buyer's journey, this customer is prepared to make a decision… Those leads can be $80 to maybe a hundred dollars."

However, Supreme was using WhatsApp to deal with them. Each customer service agent was in a customer service group chat using screenshots sent from the CRM.

"We were doing intake through WhatsApp… We would miss customers that were after hours. We would miss customers that had no visibility."

"The high-intent leads like Google PPC — the ones we paid a lot of money for — we didn't have a lot of conversion. The conversion was mainly on calls. But everything where the customer went to Google and put a message on, we were losing on it."

Alexia herself explained the price tag in her analysis. Response time was 2-3 days which is "impacting our Google local service rating." Only 40% of leads that were converted were kept, and the worst hit was Google LSA.

"The delay would hit the hardest on channels like Google LSA, which represent 73% of all lead volume, turning into the single biggest constraint on growth."

The Turning Point: Built for Speed on Google LSA

Supreme scoured other platforms, such as Hatch. It was hands-on and that the entire team could use it, so it went with LeadTruffle.

"What I really liked about LeadTruffle was that it was more intuitive and more transparent. Not a lot of people are tech-savvy on our side."

"Hatch's proposal was good, but they were not as hands-on as you guys. Whenever I talked to you, I had the intuition that if you need a feature, just let us know."

The Implementation: All Google LSA Leads Were Answered and Qualified Automatically

It took Supreme about three weeks to go live. Now, its Google LSA autoresponder sends an AI response to every message, whether you log in during the day or at night.

The AI identifies the customer, gathers information and Alexia wires it to Workiz, which automatically creates a job.

"It's not only the fact that the AI is going to respond. The AI is gonna get the address, the name, the email… whenever we got that information from the customer, it could kick back to Workiz and make a job."

The CSR team discarded all messages and focused on leads that will book.

"The CSRs are not stuck trying to respond to a bunch of customers. They already know which ones we should get first… For Google LSA specifically, this is a really good platform."

The Result: A Doubled Google LSA Close Rate

Google LSA's response time dropped from 2–3 days to instant.

"We went from having one, two, three days answering a customer to immediate."

Soon the jobs came after that. When asked to compare before and after, Alexia simply said:

"In terms of Google LSA, for just the messages, we managed to convert maybe 10% to 12% to actual jobs. After LeadTruffle, the total conversion of jobs must have grown to at least 25% — actual jobs converted."

That's a Google LSA close rate over 2x what it was in the past!

The superior of the funnel also shifted as well – during the same period (April 27 to September 4, 2026), Supreme acquired 1,023 Google LSA leads and 36.21% of them arranged an appointment.

It also has a reason why: according to Alexia's data. Consistent with LeadTruffle's progress through the AI qualification, across all of Supreme's leads the booking rate is close to the same:

• Qualification not started: 11.86% bookings rate achieved
• Qualification in progress: 32.78% booking rate
• Qualification completed: 67.39% booking rate

"This isn't a marginal effect; it's the clearest single driver of outcome in the entire dataset."

But, Google LSA is where a lot of Supreme's leads are generated from, and that's where the payoff is the greatest.

"Google LSA alone accounts for nearly three-quarters of all lead volume — and it's a high-intent channel almost by definition, since those leads come from users actively searching for a local provider right now. That concentration is precisely why speed to lead and AI qualification pay off as much as they do."

Nikki Lindop, head of Supreme's CSR team, witnesses it on a day-to-day basis:

"It definitely cut our response time down from days to immediate."

The Verdict

"For Google LSA specifically, this is a really good platform."

"LeadTruffle is the exception. It has become a cornerstone of how this business operates, not by adding another channel to manage, but by closing the gap that matters most: the distance between a high-intent lead and a small business's ability to respond fast enough to win it."

You are losing jobs that you already paid for if you are getting Google LSA leads and responding to them in hours or days. LeadTruffle delivers instant answers to all queries, and Supreme's Google LSA close rate has more than doubled.

Supreme Garage Door is a multi brand garage door service company. Its Marketing Automation Specialist is Alexia Bejarano who is dedicated to automation, integrations and lead management.