Lead routing for multiple locationsOne website.
The right
local team.

Turn a customer’s ZIP code into a clear next step. Route website inquiries to the right location, with your service areas and local teams in mind.

See lead routing Follow a lead ↓
ZIP code rulesRadius coverageLocal conversations
One website, the right local team A fictional territory map shows North, Central and South locations. A website visitor enters ZIP code 78704. An example saved territory rule matches the inquiry to the South team. North Central YOUR WEBSITEWhere can we help?ZIP 78704 TERRITORY MATCHEDSouth locationLocal team. Local instructions. Your territory rules
Illustrative territories and ZIP-code match. Not a geographic service map.

Quick Answer

tl;dr: LeadTruffle’s routing widget asks for a ZIP code, matches it against your territory rules, and directs the inquiry to the selected company. Franchises and multi-location businesses can share one website while keeping local conversations with the right team.

A shorter path to the right inbox

Let the address do the sorting.

Customers should not have to know which branch serves their neighborhood. Your routing rules handle that first step.

01 / ASK

“What’s your ZIP code?”

The routing widget starts with location. A homeowner enters their ZIP code on your main website.

02 / MATCH

Find the service area.

LeadTruffle checks your configured ZIP code and radius rules to select the company that should receive the inquiry.

03 / START

Make it a local conversation.

The selected company’s AI instructions guide qualification, and its team receives the inquiry with the conversation details.

Territories that reflect your business

Your coverage.
Your routing rules.

Service areas do not always fit neatly inside city boundaries. Define coverage using ZIP codes and radius areas, then use priorities where territories overlap.

  • Keep each location’s rules localSet up companies with their own services and AI instructions.
  • Handle overlapping coverageUse rule priorities to express which matching location should take precedence.
  • Check the edges before launchTest nearby ZIP codes, overlapping areas, and places outside your coverage.
TERRITORY RULESIllustration

A shared front door.
Distinct service areas.

North locationZIP code coverage
Central locationRadius coverage
South locationZIP code coverage
Customer

Enters a ZIP

Your rules

Choose a location

Local team

Gets the inquiry

Illustrative locations and rule types.

From setup to your site

Build your map.
Then test the journey.

Configure routing in the agency portal and install the routing widget on the website your locations share.

Open the agency portal ↗
  1. Add your locations

    Create your agency account, add your companies, and enable franchise mode.

  2. Define coverage and appearance

    Map ZIP codes and radius areas to companies. Choose the default company whose widget settings supply the shared appearance.

  3. Install and test

    Add the routing widget to your main site. Try representative ZIP codes and confirm each inquiry reaches the intended company.

See the setup screens
Franchise mode setting in the agency portal
Enable franchise mode.
ZIP code and company mappings in the routing setup
Map service areas to your companies.
Agency view of leads across companies
Review leads across locations.

Shared brand. Local ownership.

Built for businesses
with more than one front door.

Franchise networks, growing home service companies, and agencies can give customers one place to start while keeping each location’s work organized.

For the local team

Receive inquiries in the selected company, with its own qualification instructions and the context from the customer conversation.

For the people overseeing it all

Manage location coverage and review leads across companies from the agency portal. Keep the intake experience consistent as your network grows.

Location first. Conversation next.

Route the inquiry.
Then move it forward.

AI lead qualification helps collect the details your local team needs. Call Connect is a separate workflow that rings a chosen employee or office for eligible new inquiries from enabled sources during active hours.

The Call Connect destination is configured separately from location assignment. Ordinary website-widget inquiries do not trigger Call Connect.

A few useful details

Questions, answered.

A few details about territories, shared intake, and getting inquiries to a local team.

What is lead routing for multi-location businesses?

Lead routing automatically assigns incoming leads to the right location or team based on territory rules like zip code, radius, or service area.

Can lead routing work for franchises and agencies?

Yes. LeadTruffle supports franchise and agency setups so multiple locations can share one intake flow while receiving location-specific leads.

How fast does route assignment happen?

The routing widget checks the ZIP code during intake and selects a location using your configured rules. Test representative ZIP codes before publishing your widget.

Does lead routing help speed to lead?

Routing removes a manual sorting step by sending website inquiries to the location selected by your territory rules. Your team can then respond from the right company inbox.

Built for home service teams

Give every location a clearer path to new leads.

See how LeadTruffle fits your business, your team, and the way your customers reach you.

Book a demo