Log In
HOW A SAN FRANCISCO PLUMBER MADE $5,000 IN 4 DAYS BY FINALLY WINNING ON YELP
Graham Jones spent 10 years fighting Yelp leads manually. LeadTruffle fixed that in a weekend.
$5,000
New revenue in 4 days
ROI was confirmed within the first week of using LeadTruffle.
24/7
Instant Yelp response
Every Yelp lead gets an immediate reply the moment it comes in, day or night.
1 role
Full-time position eliminated
No more dedicated staff staring at the Yelp app around the clock.
Quick Answer
tl;dr: Graham Jones has run a service plumbing company in San Francisco for 10 years. Yelp was generating leads, but keeping up with them required someone glued to a screen 24/7 - and even then, the job often went to a faster competitor. Four days after signing up for LeadTruffle, Graham had closed over $5,000 in new work. The stress was gone. The payroll was leaner. And the leads were finally converting.
The Problem
Yelp does not wait for anyone.
When a lead comes in, it goes to Graham and three to five competitors at the exact same moment. Whoever responds first wins the job. Whoever does not respond does not just lose - they still get charged.
"Working with Yelp is a full-time job. You have to either be staring at the app on your phone or staring at the app on your computer. If you do not respond immediately, you will lose the job in its entirety - and you will be charged by Yelp."
- Graham Jones, Genteel Plumbers
Graham managed this manually for a decade. The revenue was there, but so was the constant attention cost.
"They continuously do this endlessly, so you just get leads all throughout the day. It'll drive you mentally crazy. You either have to have a full-time staff 24/7 working and staring at a computer responding - or you're just basically throwing money in the hole."
- Graham Jones, Genteel Plumbers
Eventually the math stopped working. Payroll was too high, the mental load was too heavy, and too many paid leads were still slipping away to faster competitors. Graham was close to walking away from Yelp altogether.
The Turning Point
The issue was not Yelp itself. The issue was that no human could realistically win Yelp's speed game without a dedicated team and a lot of wasted payroll.
LeadTruffle changed that equation by replacing the screen-watching job with instant AI response.
"When I got LeadTruffle, LeadTruffle immediately responds to the leads and essentially gets jobs booked for you."
- Graham Jones, Genteel Plumbers
The Implementation
Genteel Plumbers uses Yelp for inbound work across clogs, drains, toilets, and emergency plumbing calls. LeadTruffle plugged directly into that workflow, responding to every lead automatically, qualifying the job, and keeping the conversation moving until it was ready to book.
No more staff dedicated to Yelp. No more missed leads. No more losing jobs because someone else happened to reply faster that minute.
The Results
Four days in, Graham had already made more than $5,000 in new revenue from LeadTruffle-led conversations.
But the bigger result was what disappeared: the stress, the pressure, the payroll burden, and the need to build a schedule around staring at Yelp.
"The amount of stress, pressure, payroll, time that has been relieved from me is a blessing. It's essentially like I have a new company."
- Graham Jones, Genteel Plumbers
After 10 years of fighting Yelp manually, Graham found a four-day solution to a problem that had felt permanent.
The Verdict
Graham's advice to any plumber or home service operator still managing Yelp leads by hand is not subtle.
"If you kept doing it yourself, you're a fool. You need to get with the times, you need to get with the technology."
- Graham Jones, Genteel Plumbers
He also pointed to the buying decision itself. The platform is month to month, which made it easy to try without signing up for a long, painful contract.
"One of my favorite things about it is that it's month to month. You can sign up and if you don't like it you can quit - you're not just locked into some huge contract with a bunch of red tape. I couldn't recommend it enough."
- Graham Jones, Genteel Plumbers
FAQ
What results did Genteel Plumbers get with LeadTruffle?
Genteel Plumbers says LeadTruffle helped close more than $5,000 in new revenue within 4 days, confirmed ROI inside the first week, and removed the need for a full-time person managing Yelp leads.
What lead source does Genteel Plumbers use LeadTruffle with?
Genteel Plumbers uses LeadTruffle with Yelp, where every lead is sent to multiple competing plumbers at the same time and speed-to-lead determines who wins.
What problem was LeadTruffle solving for this plumbing company?
Before LeadTruffle, Graham Jones spent years manually chasing Yelp leads, which required constant monitoring, created heavy stress, and still let jobs go to faster competitors.
Where can I learn more about Genteel Plumbers?
Visit genteelplumbers.com to learn more about Genteel Plumbers and the service plumbing work they provide across San Francisco.
Genteel Plumbers
Service Plumbing in San Francisco, CA. Visit genteelplumbers.com
READY TO FINALLY WIN ON YELP WITHOUT BABYSITTING THE APP?
See how LeadTruffle can respond to every Yelp lead instantly, keep the conversation moving, and turn expensive lead volume into booked jobs.