HOW COBEX AIR CLOSED $49K IN 1 WEEKEND (LEADTRUFFLE CASE STUDY)

The Problem

Before LeadTruffle, Cobex Air had already tried two of the bigger names in the space - Chiirp and Hatch - and walked away from both. The pitch decks were great. The onboarding was where it fell apart.

"Everything fails at the point of onboarding. The moment you sign the contract, they set you up with someone who is supposedly your customer success manager... you run into something that they don't know the answer to, and now that's another three days lost."

- Ilya Manzyuk, Cobex Air

"As the customer, it's on me to make sure that I'm optimizing everything they have to offer - versus them doing that for me."

- Ilya Manzyuk, Cobex Air

The dashboards weren't much better. Chiirp in particular promised a slick interface in the sales demo and delivered something Ilya couldn't make sense of in production.

"Every time you open it, it's like - what am I looking at? I don't know."

- Ilya Manzyuk, Cobex Air

Meanwhile, the lead pipeline itself was a black box. Leads came in from Modernize, Google LSA, Angi, Thumbtack, Yelp, NCT, Networks, and Fixer - and every integration issue between those sources, Service Titan, and his old response tools ended up on Ilya's desk to fix himself.

"I was the go-between between everybody. I've got Modernize, and then I would have Chiirp, and I maybe have Cole and Service Titan. God help me if I'm gonna try to figure out how to communicate with all three of them on why a certain payload isn't working properly. It's a hot potato that keeps being thrown into my lap."

- Ilya Manzyuk, Cobex Air

For a lean operator without a tech team, this was bleeding time and money. After-hours leads - the ones competitors weren't responding to either - were sitting cold until somebody on the team got to them hours later. By then, the lead was gone.

"The visibility we have over our leads is what I've been missing for the last year. Like, I just haven't had it."

- Ilya Manzyuk, Cobex Air

The Turning Point

Ilya wasn't shopping for another tool. He was shopping for a partner - one that would actually do the work of getting him live, not hand him a login and disappear.

"I'm looking for a partner who understands how my company runs and is not waiting for me to ask for what I need to do - but asks me a hundred questions and then does the onboarding for me."

- Ilya Manzyuk, Cobex Air

His must-have list was specific: real AI-driven speed to lead, a unified inbox his CSR could actually work out of, native Service Titan integration, and a team that would own every lead-source connection end-to-end. LeadTruffle hit all four.

"The key difference has been the ownership you guys have had with onboarding. The way you guys are just handling all of these emails with the lead providers - that's the real value for me. It allows me to focus on other things. I don't have a tech guy."

- Ilya Manzyuk, Cobex Air

By the 7-day check-in, he was already showing the AI off to his staff:

"I like how it shows in the board view like an AI summary status... it's kind of fun to change some of that stuff. So it's good stuff, man."

- Ilya Manzyuk, Cobex Air

"I'm glad that it's doing what it's scripted to do. Honestly, it's working really well. Love it."

- Ilya Manzyuk, Cobex Air

The Implementation

Cobex Air's LeadTruffle setup connects every paid lead source - Google LSA, Angi, Yelp, Thumbtack, Modernize, NCT, Networks, Fixer - directly into one system, with Service Titan on the back end. The AI agent responds in seconds via SMS, qualifies the homeowner, and books the appointment on Cobex Air's calendar within a two-hour booking window.

LeadTruffle's onboarding team handles every lead source connection directly with the provider, so Ilya doesn't have to triangulate between vendors anymore.

"I just patch them through to Cole. I copy Cole and say, 'Hey, ready to onboard a new lead source - please connect with Cole,' and y'all handle it. In the past, I'd have to figure out how are they sending it, what's the payload, all that. I generally don't have time for this."

- Ilya Manzyuk, Cobex Air

The Results

Saturday - the coffee shop close. Ilya was wrapping up coffee with a friend when his phone lit up with a Google LSA lead. By the time he opened LeadTruffle in his car, the AI had already booked the appointment - in about seven minutes. The customer was a civil engineer working on California's high-speed rail project, only home on weekends.

"I called the dude right away and I'm like, 'Hey, I can be there within the hour' - in my street clothes, shorts and a t-shirt. He's like, 'Oh no worries, come on by.' I drove up there and closed a $23,000 job. Just because I was first."

- Ilya Manzyuk, Cobex Air

Sunday - the 6:32 AM close. A homeowner submitted a lead at 6:32 AM. By 6:50 AM, the AI had already booked the appointment for that afternoon. Ilya took it over and showed up at 11 AM - beating three other competitors the homeowner had already scheduled for later that week.

"By the time I showed up at 11, the dude had already had three appointments scheduled to take a look at his system. I ended up closing a $26,000 job for HVAC and a heat pump just by being the first one in."

- Ilya Manzyuk, Cobex Air

The weekend total: roughly $49,000 in new revenue from two leads Ilya never had to respond to first.

"That's almost 50 grand in revenue over the weekend. And I don't know what it is - there's something in the air. I'm on a nine-appointment closed streak right now in a row. Never had that happen before. I have no idea what's happening. I think we're getting to people right away."

- Ilya Manzyuk, Cobex Air

His booking rate is up. His close rate is sitting at 75%. And the bottleneck for Cobex Air has officially shifted - from lead response to install capacity.

"I have a confidence and a visibility in my team's ability to manage leads that I've never had before."

- Ilya Manzyuk, Cobex Air

Impact

Ilya stopped trying to manage his lead pipeline by sheer willpower. LeadTruffle owns the speed, owns the integrations, and gives him the visibility to actually run the business - the things Chiirp and Hatch promised and never delivered.

His advice to other home service operators:

"I'm blown away at the AI. Those two leads - we probably would have still booked the appointments, but not at the right time. We would have booked it for later. Speed to lead is the difference between a $23,000 job and somebody else's $23,000 job."

- Ilya Manzyuk, Cobex Air