How Adams Appliance Repair Closes 80% of Website Leads

The Problem

Adam Gillow runs the largest appliance repair operation in the Oklahoma City metro. His team handles serious lead volume — Yelp, LSA, Thumbtack, property management platforms, website chat, and inbound calls all running simultaneously. On paper, the marketing was working. In practice, money was getting left on the table every single day.

The culprit: response time.

"It sucked. I mean, it's literally waiting until something hits your email box... We could have three or four of our CSRs in office and just slammed with phone volume. And so we'd go an hour before we're going back and refreshing our email box. Then seeing that we've got something in Yelp, then going into the Yelp platform. It was a crappy response time."

— Adam Gillow, Adams Appliance Repair

On a platform like Yelp — where leads are sent to multiple competing businesses simultaneously — that hour was often the ballgame. Adam knew it, and it wore on him.

"As a business owner, when you're dealing with LSA or Yelp or Thumbtack or any of these lead generators, you can't turn them off. You know it's working... but internally it gets you kind of wound up because you know you're wasting money. As much as these lead generators cost, you can't really afford to lose that stuff."

— Adam Gillow, Adams Appliance Repair

It wasn't a staffing problem. Adam's CSRs were good. They were just overwhelmed — constantly triaging phone calls while email and message leads sat unanswered in separate platforms with no unified view.

The Turning Point

Adam's initial goal for LeadTruffle was straightforward: centralize the chaos. Multiple lead sources, multiple platforms, multiple inboxes — he wanted one place to manage all of it. The AI follow-up and SMS capabilities were almost secondary considerations.

"My whole CSR staff loved it. Total game changer for them to keep up with all these leads, to actually capture them, respond to them, and close these leads out that we're paying for."

— Adam Gillow, Adams Appliance Repair

But what surprised him most was what he hadn't even asked for.

The Implementation

Setup took about 15–20 minutes of Adam's time. LeadTruffle's team handled the integrations — pulling in Yelp, LSA, and his existing software stack — and had him live the same day.

"What'd it take? 15, 20 minutes of my time and then you handle the rest. You integrated it into our software... I don't know how much simpler a large process like that can be for a business owner like myself."

— Adam Gillow, Adams Appliance Repair

One feature Adam hadn't planned to use became an immediate standout: the SMS chat widget on his website. He didn't think much of it during onboarding. Once it went live, the results changed his mind fast.

"I bet we close about 80% of the messages that come in through that SMS chat — which was something that I didn't even really care about when I was signing on with your product."

— Adam Gillow, Adams Appliance Repair

The AI now handles after-hours engagement as well — picking up leads outside business hours, nurturing them, and signaling the team when a human needs to take over. Adam's CSRs described the workflow: they'll finish a call, glance at the inbox, and find the AI already mid-conversation with a new lead — ready for handoff.

"Usually the girls will get off the phone, they'll know something's going on in LeadTruffle, and they're sitting there watching the AI talk to the customer, just waiting to pick up and take over from the human side. And that's huge in capturing your leads and not wasting money on all these things we paid for."

— Adam Gillow, Adams Appliance Repair

The Results

Adam is direct about ROI: he hasn't run a full analysis to the decimal yet, but the back-of-the-napkin math is what sold him — and still makes him confident every month.

"It's a no-brainer. Just using simple math — if you take what your average ticket volume is, I feel like LeadTruffle helps us book four jobs. And if we book four jobs the first day of that new billing cycle, LeadTruffle's paid for itself. And yeah, we're just making money off of it the rest of the month."

— Adam Gillow, Adams Appliance Repair

With an average ticket of around $200, the platform essentially earns its keep before the end of Day 1. Every lead captured after-hours, every Yelp inquiry answered in seconds instead of an hour, every website chat closed — that's pure recovered revenue.

Beyond the numbers, something else happened that Adam wasn't expecting: his own skepticism got flipped.

"I'm not a fan of AI. I hate to call a company and get AI."

— Adam Gillow, Adams Appliance Repair

But the first day his AI phone agent went live, two customers called and left him with feedback he didn't anticipate:

"We had two customers that spoke to our AI agent on the phone... and both of them were like, 'We hate AI. We don't like doing AI. But that was actually helpful.'"

— Adam Gillow, Adams Appliance Repair

For a business owner who was personally resistant to AI — and who serves customers he assumed felt the same way — that kind of unsolicited validation hit differently.

The Verdict

Adam Gillow has been in business since 2008. He's seen plenty of tools come and go. His take on LeadTruffle isn't dressed up in buzzwords.

"It literally is a game-changing product for my business. It's one thing the product is awesome — but two, to get it integrated into your business, especially if you have integrations with some of the platforms you integrate with. Yeah, that's huge."

— Adam Gillow, Adams Appliance Repair

For home service operators sitting on paid lead sources they're not fully converting — Yelp, LSA, Thumbtack, website traffic — Adam's message is simple: the math works on Day 1.