Managing leads across multiple locations has always been a challenge for franchise owners and multi-location home service businesses. A lead comes in, but which location should handle it? How do you ensure the customer gets connected to their local team? And how do you maintain consistent branding while providing location-specific service?

Today, we’re excited to announce LeadTruffle’s Franchise Lead Routing - a powerful new feature that automatically routes website leads to the correct location based on zip code, eliminating manual lead distribution and ensuring every customer connects with their local team instantly.

The Multi-Location Lead Problem

Before lead routing, multi-location businesses faced several challenges:

Manual lead distribution - Someone had to review each lead and manually assign it to the right location
Delayed response times - Leads often sat in a queue waiting for manual assignment
Inconsistent follow-up - No guarantee that leads would be properly distributed or followed up on
Complex website management - Maintaining separate websites for each location or building complex forms

Our franchise lead routing solution solves all of these problems with intelligent, automatic zip code-based routing that works in real-time.

How Franchise Lead Routing Works

The process is beautifully simple for both your customers and your business:

1. Customer Enters Zip Code First

When a potential customer visits your website and opens the LeadTruffle widget, the first thing they’re asked for is their zip code. This happens before any other qualification questions.

2. Instant Location Matching

Our system immediately matches their zip code against your predefined service area mappings and determines which location should handle this lead.

3. Location-Specific AI Qualification

The AI then qualifies the lead using that specific location’s:

Custom prompts and qualification questions
Local pricing information
Service area details
Team-specific messaging

4. Automatic Lead Delivery

The qualified lead is delivered directly to the correct location’s team with complete context about the customer’s needs and the full AI conversation history.

Setting Up Lead Routing: Step-by-Step

Getting started with franchise lead routing is straightforward:

Franchise mode toggle in agency settings

Step 1: Create an Agency Account

Step 2: Add Your Locations

Add all of your business locations to the agency portal. Each location gets its own configuration for AI prompts, pricing, and team settings.

Step 3: Enable Franchise Mode

Toggle on “franchise mode” in your agency settings. This activates the lead routing functionality across all your locations.

Setting up zip code to company mappings

Step 4: Map Service Areas

This is where the magic happens. Navigate to the lead routing section and map:

Zip codes to specific locations
Radius areas around each location
Priority rules for overlapping territories
Default fallback locations for unmapped areas

Grab the special routing widget code and install it on your main franchise website. This widget automatically includes the zip code collection step and routing logic.

Unified Management Dashboard

Visualizing leads across multiple companies

One of the most powerful aspects of our franchise lead routing is the unified management experience. From your agency dashboard, you can:

See all leads across all locations in one view
Track performance by location, with conversion rates and response times
Monitor routing accuracy to ensure leads are going to the right places
Manage team access with location-specific permissions
Export data for reporting and analysis

Perfect for These Businesses

Franchise Operations

Home service franchises like plumbing, HVAC, roofing
Cleaning service franchises
Landscaping and lawn care networks
Pest control franchises

Multi-Location Companies

Regional home service providers
Companies with multiple service areas
Businesses expanding into new markets

Marketing Agencies

Agencies managing multiple home service clients
White-label lead generation services
Multi-client campaign management

Advanced Routing Features

Territory Overlap Handling

Some service areas naturally overlap. Our system handles this with:

Priority rankings for locations in contested areas
Automatic load balancing to distribute leads evenly
Time-based routing to route to currently available teams

Service-Specific Routing

Different services might have different territory maps:

Route plumbing leads to plumbing specialists
Send HVAC leads to HVAC-certified locations
Direct emergency calls to 24/7 locations

Integration with Your CRM

Routed leads automatically sync to each location’s:

Jobber account
HousecallPro system
ServiceTitan instance
Custom CRM via API

Real Results from Early Adopters

Regional HVAC Company (8 locations)

73% reduction in lead response time
45% increase in lead-to-appointment conversion
100% accurate routing (no more mis-assigned leads)

Plumbing Franchise (12 locations)

Eliminated 15 hours/week of manual lead distribution
89% of leads now converted within 4 hours
Consistent qualification across all locations

Getting Started

Franchise lead routing is available now for all LeadTruffle agency accounts. Here’s how to get started:

Create an agency account if you don’t have one
Add your locations to the agency portal
Book a setup call with our team to configure routing
Test the routing with sample zip codes
Install the widget on your main website

Pricing

Franchise lead routing is included with all agency accounts at no additional cost. Each location maintains its own LeadTruffle subscription based on lead volume.

Agency Dashboard: Free Lead Routing Setup: Free Per-Location Subscriptions: Starting at $79/month per location

What’s Next?

We’re already working on advanced routing features including:

Time-based routing for after-hours lead distribution
Capacity-based routing that considers each location’s current workload
Service-specific territories for businesses offering multiple services
Real-time routing adjustments based on availability

Ready to streamline your multi-location lead management?

Get started with franchise lead routing →

Questions about setting up lead routing for your franchise or multi-location business? Book a demo call and we’ll walk you through the entire setup process.

Introducing LeadTruffle's Franchise Lead Routing: Automatically Route Leads to the Right Location

The Multi-Location Lead Problem