{
  "studyDate": "2026-10-06",
  "description": "Selected anonymized accounts. Counts are lead inquiries, not necessarily unique people. Names, locations, account IDs and private records are omitted.",
  "definitions": {
    "businessResponded": "First business reply within 24 hours.",
    "customerReplied": "A customer message after the first business reply and within seven days.",
    "conversionAmongReplies": "Replied inquiries with a qualifying CRM outcome divided by replied inquiries.",
    "invoice": "Positive-value nonvoid invoice verified against the connected CRM; same-account job dates checked and competing attribution excluded.",
    "paidInvoice": "A qualifying invoice marked paid with zero due.",
    "jobMatch": "Completed positive-value Workiz job matched by stored ID or exact contact and Thumbtack source; provisional attribution, not invoice verification."
  },
  "customerReportedReference": {
    "replyRatePercent": 30,
    "allLeadCloseRatePercent": 5,
    "source": "Informal business-owner conversations reported by the LeadTruffle team. Not independently audited or an industry benchmark.",
    "comparableBeforeAfterControl": false
  },
  "thumbtack": [
    {
      "company": "Plumbing company 1",
      "periodStart": "2026-06-18",
      "periodEnd": "2026-09-05",
      "matureInquiries": 783,
      "businessResponded": 782,
      "customerReplied": 475,
      "convertedAmongReplies": 53,
      "paidAmongReplies": 52,
      "outcomeType": "verified_invoice",
      "replyRatePercent": 60.74168797953964,
      "conversionAmongRepliesPercent": 11.157894736842106
    },
    {
      "company": "Garage door company 1",
      "periodStart": "2026-07-30",
      "periodEnd": "2026-09-05",
      "matureInquiries": 473,
      "businessResponded": 469,
      "customerReplied": 195,
      "convertedAmongReplies": 18,
      "zeroBalanceJobAmongReplies": 17,
      "outcomeType": "provisional_completed_job_match",
      "convertedWithStoredCrmId": 1,
      "convertedWithContactMatch": 17,
      "replyRatePercent": 41.57782515991471,
      "conversionAmongRepliesPercent": 9.230769230769232
    },
    {
      "company": "Garage door company 2",
      "periodStart": "2026-03-14",
      "periodEnd": "2026-09-05",
      "matureInquiries": 144,
      "businessResponded": 144,
      "customerReplied": 83,
      "convertedAmongReplies": 7,
      "zeroBalanceJobAmongReplies": 7,
      "outcomeType": "provisional_completed_job_match",
      "convertedWithStoredCrmId": 6,
      "convertedWithContactMatch": 1,
      "replyRatePercent": 57.638888888888886,
      "conversionAmongRepliesPercent": 8.433734939759036
    }
  ],
  "googleLsa": [
    {
      "company": "Plumbing company 1",
      "periodStart": "2026-03-04",
      "periodEnd": "2026-09-05",
      "matureInquiries": 473,
      "businessResponded": 472,
      "customerReplied": 298,
      "convertedAmongReplies": 50,
      "paidAmongReplies": 50,
      "outcomeType": "verified_invoice",
      "replyRatePercent": 63.13559322033898,
      "conversionAmongRepliesPercent": 16.778523489932887,
      "medianFirstReplySecondsFromEmailReceipt": 12.111
    },
    {
      "company": "Plumbing company 2",
      "periodStart": "2026-04-22",
      "periodEnd": "2026-09-02",
      "matureInquiries": 80,
      "businessResponded": 80,
      "customerReplied": 56,
      "convertedAmongReplies": 6,
      "paidAmongReplies": 6,
      "outcomeType": "verified_invoice",
      "replyRatePercent": 70.0,
      "conversionAmongRepliesPercent": 10.714285714285714,
      "medianFirstReplySecondsFromEmailReceipt": 9.74
    },
    {
      "company": "Painting company 1",
      "periodStart": "2026-05-02",
      "periodEnd": "2026-09-04",
      "matureInquiries": 51,
      "businessResponded": 50,
      "customerReplied": 37,
      "convertedAmongReplies": 3,
      "paidAmongReplies": 3,
      "outcomeType": "verified_invoice",
      "replyRatePercent": 74.0,
      "conversionAmongRepliesPercent": 8.108108108108109,
      "medianFirstReplySecondsFromEmailReceipt": 8.857
    }
  ],
  "movingCompany": {
    "company": "Moving company 1",
    "source": "Google LSA message leads; Google-recorded advertiser responses.",
    "before": {
      "start": "2026-07-22",
      "end": "2026-08-20",
      "inquiries": 415,
      "businessResponded24h": 357,
      "medianFirstReplySeconds": 1067.2769999999998
    },
    "after": {
      "start": "2026-08-22",
      "end": "2026-09-20",
      "inquiries": 381,
      "businessResponded24h": 381,
      "medianFirstReplySeconds": 33.121
    },
    "interpretation": "Observed response speed and business reply coverage around first recorded LeadTruffle use. Not customer reply rate or established sales lift. Exact activation boundary needs customer confirmation.",
    "salesLiftEstablished": false
  },
  "limitations": [
    "Selected accounts with CRM access; not a random or representative sample.",
    "Main funnels include inquiries received before September 6, with outcomes checked October 6. Older inquiries had more time to convert.",
    "Missing CRM attribution means true close rates remain unknown.",
    "Google LSA main funnels use the LeadTruffle email responder. Imported historical Google leads and phone calls are excluded.",
    "No causal doubling of customer replies, bookings or revenue is established."
  ]
}